Licensing

Licensing

Understanding Archive Footage Agreements


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When researching archive footage for use in audiovisual productions, there are a few types of legal agreement used by archive footage vendors or institutional collections that outline for content producers: a) the rights and liabilities associated with the use of archive footage, b) the costs associated with licensing material and/or obtaining hi-res copies, and c) the legal jurisdiction of the agreement. These agreements often also detail any rights not covered in the agreement and for which the licensor is liable – and thus responsible to clear on their own.

Suffice it to say that understanding these documents is primordial for anyone who wishes to use archival footage in their productions. It can be complicated and is usually best left to a specialist archive producer, but for those going it on their own, here is a quick(ish) rundown.  (more…)

Licensing, The Right Footage

3 Tips for Uncovering Amazing Archive Footage


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More and more archive footage is becoming readily available to license from massive commercial film and photo licensing companies like Getty, Adobe, and many others, every day. Despite this, there are worlds of unseen footage out there, and fast-growing documentary audiences crave new ways to experience the past. Today more than ever, it is extremely important for content creators and archive researchers to diversify their sources to set their productions and storytelling apart.

Here are a few ways to uncover incredible footage for your productions that will set your production apart. (more…)

Licensing

Licensing Archive Footage 101: 5 terms you need to know


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At first glance, the process of licensing copyright-protected footage from archive sources is not very different from reaching any other legally-binding arrangement. However, negotiating and setting the terms of a licensing deal always requires a full understanding of all the rights, obligations, and details concerning the use of the archive footage on both sides of the agreement. The following examples of licensing terminology can be found in almost every license negotiation between an archive footage provider and a content creator.

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Licensing, The Right Footage

6 Ways to Optimize your Archive Footage Budget


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Since creating Archive Valley we’ve spoken to hundreds of professional archive researchers as well as producers seeking to either use archive footage in their production for the first time, or to step up their archive research and footage licensing game for a particularly archive-heavy production. Budgeting is a clear concern for anyone seeking to produce unique content featuring archival material and one that can be difficult to navigate, especially for newcomers to this booming genre.

Here are six tips we’ve learned from speaking to archive researchers around the world to help you come in on budget and make it to picture lock with archive footage that brings your story to life. (more…)

Archive Valley, Licensing

Archive Industry Insight from the 2017 DMLA Conference in New York


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At the Digital Media Licensing Association conference we got to take the pulse of the licensing business and hear from footage research and licensing professionals about the specific challenges we face in our industry and some tips for effective licensing. Though professional archive researchers for the film and TV industry have connections with footage libraries they’ve built over the years, directors are relying more and more on YouTube links, and not all productions have access to professional researchers. A panel discussion led by FOCAL International‘s Mary Egan gave some industry pros a chance to share their thoughts.  (more…)