They were nominated for a BAFTA Award in Visual Effects for their work in the 13-hours TV-series ‘World War II in Colour’ (2009).
They were the ones who carefully restored the original hand-colored negatives of George Méliès ‘A Trip to the Moon’ (1902) and brought it in 4K for Martin Scorsese’s ‘Hugo’ (2011).
They’ve recently done tremendous work on the documentary ‘Generalissimo, Franco’s life in color’ (2019) by Director Luis Carrizo.
Meet West Wing Studios, a pioneer company in film coloring
We’re happy to present to you West Wing Studios, one of the most respected pioneers of film coloring in the industry.
West Wing Studios is not only a champion of the art and techniques of digital colorization, but they also carry a mission of transmission toward younger generations, far from the colorization debate that surfaces from time to time.
In a recent interview, founder Vivek Rao and producer Stanton Rutledge shared with us their story and took us through their coloring process, which is fascinating when we understand that the demands to convert historical black and white footage to color are increasing rapidly these days.
Vivek and Stan have worked together since the company was established in 2002, when digital film color grading was still in the state of improving. As film lovers, they saw a need for better film coloring technology and started to develop their own coloring software.
The company has offices in Tampa, Florida, Los Angeles and Goa, India, where they have put together an incredible team of 50 color designers and animators.
Soon, West Wing began receiving projects from Sony Pictures and Columbia Tristar, and the exceptional accuracy of their digital colorizations became well known.
With documentary projects coming from the US, Spain, UK, Greece, Russia, Australia and many other countries, they earned a worldwide reputation, and today we can find West Wing in the film credits of many inspiring productions – such as ‘The Beatles: Eight Days a Week’ (2016) by Director Ron Howard.
Keep in mind that if you are interested in using digital colorization for your current or next project, the best time to approach West Wing is when you have your final edit in hand. As you will discover here, the process is very complex and there’s no room for last-minute changes, so starting the process with your picture locked film will save you precious time and money.
All you wanted to know about digital colorization
It’s important to state that digital colorization is not only a VFX technique taking advantage of the latest improvements in computerized imagery. Digital colorization also requires the artistry and expertise of West Wing’s dedicated team to create vibrant colors and achieve a natural result.
As Stan and Vivek point out, digital colorization is all about quality and precision. The result needs to look realistic and not artificial or flat. More importantly, it needs to be accurate to the time period of the film.
« We deeply care about the era the archives have been produced. We are trying to give the color of a particular decade and not make it looks like today. It is historically important to stay true to that time period. »
According to Vivek and Stan, it’s all about the design. Once the design is set, the colorization itself can be generated quickly.
But what do they mean by design? Design is, Stan says, « the most important phase », when they make all the crucial decisions about what colors will be used for color conversion amongst the 16 million that are available.
One might think naively that the software is simplifying everything by replacing the image’s greyscale with the corresponding colors according to the light values, but « the key is the color research ».
How does it work?
Once the West Wing operators have analyzed the black and white footage, they extract one still image per shot based on the edit and the camera cuts, and give it to Stan.
With his 30 years’ of experience and a very trained eye, Stan is then able to figure out, image by image, what pallet of colors is best adapted to every shot before going to the next phase – the frame-by-frame animation.
« I’m like a kid in a candy store. It is fun designing the colors. It is something new every time. »
The clients are involved every step of the way, and receive colorized stills in jpeg format for each shot. If they approve the proposed color design, it will be applied to the entire shot in the production phase.
There are tons of details in one single frame, such as hairs, eyes, fingers, war medals, etc., and the most challenging step of the workflow is to match them with the right color. In order to do this, it is essential to conduct an intensive and manual process of compositing by drawing a mask around every single object present in the digital frames to isolate them.
Sometimes, with war footage, there can be 900 masks per frame, or even up to 1200 when it comes to parades or crowds! Needless to say, it takes quite a lot of color decisions to arrive at the final image – and thus quite a lot of details to animate.
None of the color decisions Stan makes together with the client or filmmaker are done arbitrarily. « French uniforms are different from German uniforms, » he remarks, and they need to make sure to use the right shade of khaki.
A research phase is absolutely necessary in order to make color decisions. The production company often provides story inputs and precious historical insights, and West Wing’s team completes it by digging through archives, in museums and libraries. Google can also be really helpful!
Color decisions are not only based on research: West Wing holds a secret weapon.
Thanks to all the projects they’ve been involved in, the company has compiled a huge library of color references that is constantly growing: medals, costume colors, hair colors, shoes, locations or historical figures… This is an incredible tool that makes their work so unique and impressive.
Take a look!
History didn’t happen in black and white
An experienced team and great technology, West Wing Studios succeeds in bringing to life decades of black and white archival footage and in making colorization of these footage a widely accepted practice.
Digital colorization, when it’s made with historical ethics in mind, reminds us that history didn’t happen in black and white. It brings the past closer and creates a more intimate experience for contemporary audiences. As a result, broadcasters today are developing a growing appetite for digital colorization.
« Young people forgot what history looks like. It allows younger generations to take a glimpse at historical events. We want to be part of the understanding of history for younger generations. Our mission is to make sure it is there for posterity. »
“Diego Maradona” is the latest Asif Kapadia documentary, and it is fully archive-driven – more than 500 hours of never-before-seen archive footage were used. The documentary explores the man behind the icon and it was in the spotlights at Festival de Cannes 2019. The archival production is a result of a joint effort of Archive Producers Fiammetta Luino and Lina Caicedo, and Argentina-based Archive Researchers Laura Tusi and Rita Falcon. Fiammetta and Laura are part of Archive Valley’s community of professional archive researchers and it was a great opportunity to get some insights about one of the most anticipated documentaries of the year.
The project has involved a “small army” of archive researchers. How did you all end up working on this film?
Lina: Before this I had been working as a researcher at a television production company where I had been lucky enough to work with Miriam Walsh, an incredible Archive Producer who not only had a wealth of experience under her belt, but who also taught me to see archive in a different way. Doing archive research with Miriam was never boring, I was always learning something new and through her support and guidance, I started developing my own taste and eye for what I felt worked well visually in a story. Perhaps it was the space and confidence she gave me that allowed me to develop the curiosity and appreciation that I have for archive today.
After working with Miriam, I decided that it was time to spread my wings and look for something different. I had been a huge fan of Asif’s work and I was particularly inclined to work with him after watching a Film4 interview where he discussed the filmmaking process of “Amy”. In this interview he spoke about the forensic research that had been carried out, the layers to the story and the importance of archive. But what caught my attention the most, was the fact that he didn’t know much about his protagonist at the start of the process and it was only along the way that he started to figure out who she was and what the story was. To me this sounded like the sort of creative process I wanted to be part of. A creativity journey and deep filmmaking of sorts.
I reached out to Asif’s company and didn’t hear back straight away. About 6 months later, I received an email telling me that Asif was developing his third feature doc and whether I wanted to come in for an interview.
Fiammetta :I started working on the project as a translator back in 2016, when they were cutting a teaser to raise the money for the film. Some Italian footage needed to be translated into English, so a friend put my name forward as an Italian speaker who could do the job. At the time I was leaving behind a career in the art world to follow my dream to make documentaries. I knew about Asif’s work, I had watched and loved both Senna and Amy. So I gave all I could on that first assignment and communicated quite strongly my interest in the project! Then came more translations, then a work experience, then some research and in the end… everything that had to do with Italy, from the research of the story, to the relationships with all contributors there and the sourcing and delivery of all the Italian archive.
Rita: I met George Pank, one of the producers at On the Corner, in Buenos Aires, in a bar, back in 2015. We started talking casually, and he told me he was interested in going to Fiorito, the neighbourhood were Maradona was brought up, for a project in development he was working on. A friend of mine helped out with this Fiorito visit, and we stayed in touch over email. George already knew I worked on film archive research and distribution. In 2016 during Berlin Film Festival we reconnected and he asked if I could send my CV because they needed archive researchers on the ground to bring in material from Argentina. I immediately thought of Laura to partner up in this because she is on of the most experienced professionals in the field and I knew it was going to be a very intense journey.
Laura: I have been working as an archive producer and researcher for a decade, Rita and I had worked together before and we trusted each other. In the first interview we had on Skype I felt that the OTC recruiting team saw that we were well prepared to do this. I had seen Senna and Amy, when they hired us I couldn’t believe it, but quickly it felt both right and daring.
Director Asif Kapadia has gained a huge recognition with two others archive-driven stories – Senna (2010) and Amy (2015). What was different, in terms of gathering archive footage, in this film?
Fiammetta: From an archive perspective, Diego Maradona presented some specific challenges that maybe were not so predominant in Senna and Amy. The language is one: everything is either in Italian or in Spanish, so everything had to be translated. On top of that, Naples is a city with a unique, strong identity and culture. Part of my job as an Italian mother-tongue Archive Producer also became a matter of being able to convey to Asif and Chris King, the editor, the flavour and nuances of the language being spoken in the archive and the cultural context behind the images.
The other challenge we encountered was that hardcore fans in Naples had told us at the beginning that everything concerning Diego had already been seen! So Lina and I had to delve into a vast array of secondary and unconventional sources of archive, in order to find unseen archive material, crucial to the story Asif wanted to tell. This meant that we were often dealing with individuals and institutions not used to license material, a process that has demanded a lot of perseverance, care and creativity !
Lina: I didn’t work on Senna or Amy – but as Fiammetta said one of the huge differences was language.
Asif didn’t speak Spanish or Italian, so it was very difficult for him to build up a direct personal relationship with Diego and the key contributors. So he had to trust in both Fiammetta and I to create the links, build the relationships, set up the interviews, get access to personal archive and finally negotiate the deals. It was a huge collaboration.
The other difference was perhaps a cultural one. Although I am Latin-American, I do not live there and so it took me awhile to get used to the fact that the archive sector isn’t as developed as it is in the US and the UK. There isn’t a whole structure of people exclusively dedicated to archive, who can give you clear answers with solid results. Everything is quite elusive and you sort of have to find your own way. Everything is case by case and there are so many grey areas. This was something that was constantly playing against us, which I don’t think was the case on Amy and Senna.
Laura: Although I read about the archive research methods applied in Senna and Amy, I didn’t take part in those films so I’d rather refer to the overall process of covering a celebrity like Diego Maradona: we had a very long career to document, 4 decades of registers in many countries, as a sports man, a family man and a celebrity, so the sources for footage were definitely too many: from long standing TV networks, sport institutions, to his relatives home movies, (to begin with)… All in several supports, with different levels of access and licensing terms. Chaotic at first glance. Rita and I set up a map of archive footage providers and an access approach plan. When we got the first screeners everything started to fall into place and we started to work with Lina. That process took three years and we faced different challenges along the way. I was amazed with their level of organization, Raquel Alvarez, production manager, was very helpful. She worked in both Senna and Amy so she knew!
Rita: I didn’t work in the previous films either, so I couldn’t compare. It was very challenging because Maradona’s career was an incredibly rich story to tell and we were driven by the desire to find different footage of Maradona than the images we were used to seeing on TV or on the hundreds of documentaries made before. We started our process by getting our hands on all the biographies written on him, in order to jot down significant events that would have been taped and broadcasted from Argentina, which is were our research took place, or that could be in hands of fans, or collaborators of Diego. We also did many informal interviews with people that had worked with him or covered sports for different media, in order to secure our sources of archive. So we pretty much covered all the angles: press, radio, photos, broadcasters. We became addicts to Maradona’s footage and at the end of the process we felt like we knew him deeply!
One could say that he has a very personal and modern way to create doc portraits out of archives. How did you collaborate with him in terms of archive ?
Fiammetta: Working with Asif on this film has been an amazing experience. Asif’s documentaries truly emerge from the existing archive and from the interviews he conducts; they are distilled through a long process of watching and listening, of observing and reflecting. For that reason, he likes to watch and work on the footage on his own Avid, while Chris, the editor, cuts the film on a nearby station. So while Asif and Chris were discovering the footage and cutting the film, Lina and I were in the room next door, doing our own parallel review of the footage in function of the evolving cut of the film, looking for new archive footage when new directions in the cut required new images or simply helping Asif and Chris to find the right material among the thousands of hours that we had gathered.
That meant that we were in constant dialogue with Asif throughout the making of the film and that has been an incredible privilege for me, as it has allowed me to peer straight into the creative workings of Asif’s filmmaking.
It also meant that impossible footage requests landed on my desk regularly! But I like challenges. And thanks to Asif’s relentless optimism, we did end up finding things we thought we would never find. So that was a precious lesson in itself and I am grateful to Asif for having taught me that.
Lina: The collaborative process with Asif is an ongoing conversation. Very open, constantly moving, constantly changing and a lot of trial and error. At times it drove us crazy, but the journey was always interesting. Asif is obsessive, so he needs and wants to see absolutely EVERYTHING, hence our research had to be very expansive. Fiammetta and I read many books, spoke to many people and pulled in tons of archive (from my end, with a lot of support from Laura and Rita, who were always on the ground to help). Throughout the process, we would be discussing ideas with Asif at all times: in the edit, over email, through Whatsapp or team meetings. For Asif, it was important that he was to be able to watch any footage that came in on a timeline, He is very curious and finds appreciation in the smallest and most nuanced things, so we always knew that we could throw in anything that we personally found interesting and there would always be a fruitful discussion.
Laura: Asif delves into the psychology of the character in a way that makes you, as a researcher, approach the subject from multiple angles. I’d say every archive production is one of a kind. However, a movie that is made with only archive footage is a very different thing. Once Asif told us something like “I don’t use cameras, so you are my eyes”. Then our mission was crystal clear, we had to “show” him Diego Maradona.
How did you manage to gather 500 hours of never-before-seen archive footage? Where did you dig? What was your process?
Fiammetta: The production of the film really took off when the producers James Gay-Rees and Paul Martin secured access to the archive of cameramen Juan Laburu and Gino Martucci, who had worked for Diego during his years in Naples. I came onboard when that archive footage had already been secured. It included mostly football, albeit shot from the side of the pitch and with a special eye on Diego. And it also included some really great family videos. It was an incredible starting point, but we knew there were many gaps we needed to bridge and, indeed, some of the most memorable scenes that are now in the film were found later on, via other sources.
I’d say that rule number one was: research, research, research. You’d be surprised by how many crucial archive cues are buried in books, articles or random YouTube posts!
Second rule was: meet the people. We cast our net very wide and we met and talked in person to as many people as we could. You never know what people may have recorded and then forgotten about it.
And the third rule was: don’t accept ‘no’ as an answer. There were so many instances in which, had I stop at the first ‘No, we don’t have that’, ‘No, we can’t licence this’, then we would have missed some great moments that are now in the film.
Lina: As Fiammetta said, when we started on the project, On The Corner had just got access to the archive footage of two cameramen who had closely followed Diego’s football career between 1981 and 1991. So when we began, there was already a good foundation for us to get a taste of Diego’s time in Napoli. The archive footage had tons of great football and some fun home family footage, but it was also quite disorganised. There were duplicates, things cut in half or different versions of the same thing. So, we had to go back to basics – that is, create a very tight timeline and as Fiammetta said research, research, research”.
The research allowed us to get a better understanding of the footage that we were logging, but also helped us decipher what was missing or what we thought could be interesting and didn’t have yet. Once we knew what were looking for, we would reach out to various sources in order to try and trace it. A good example of this would be a clip we released last month, which Asif calls “The Gladiator Walk” of Diego’s arrival to the Napoli stadium in July 1984. This sequence alone, came from three different archive sources. We had read about this conference over and over again and nobody seemed to have it. But we kept on digging and finally were able to piece it together through various sources.
To conclude, the footage was a mixture of broadcast, personal footage (which included Diego’s camera men, family and friends) and private collectors. Every single person that we spoke to or interviewed, we would ask them archive related questions. It was like piecing together a huge puzzle.
Laura: I mostly worked with Argentinean audiovisual and graphic archives, where we eventually found some archive footage coming from news agencies or international services as well. As mentioned before, Maradona’s life in media is 40 years long and we had plenty of time to work, which made the whole difference. In general as a Latin America based archive researcher / producer, I am given an average of 4 months to cover an entire project, be it film or series. Working with On The Corner was awesome in that sense: they know how to make good archive productions and they allocate the means for that to happen. We had enough time to work on a highly complex licensing process, which was vital.
What were the biggest challenges you had to face…
Laura: Easy: keeping it confidential. Diego Maradona and his entourage are very active in all kinds of media in Argentina. We were constantly careful of not leaking any sort of information because it could damage the production. Fortunately we managed to get along with everyone involved and it all went on in a respectful way.
Fiammetta: The biggest challenge I had to face was… not having worked in Italy for a long while ! I forgot how convoluted systems can be there, how longwinded and improvised some processes are, how hard it can be to have your emails answered. You really need to be on the ball and be ready to persevere to be able to work there.
But I was also very quickly reminded of how genuinely friendly people there can be. I had the chance to find a few incredibly kind and helpful people and that made up for all the rest of the struggle!
Lina: There were many challenges, but I would have to go back to what I was saying earlier about archive processes in Latin-America. Although Argentina has a long history of great filmmaking, the archive sector is totally underfunded and under developed, making the archive research and clearing process extremely slow and very bureaucratic. There is no clarity on copyright either, so sometimes it felt like you were jumping through a black hole. There was actually a very frightening moment in post production when we had 2 weeks to pull in all the final masters for the film and at last minute, one of the Argentine broadcasters told us that we couldn’t receive the masters because the archivists had gone on strike and the issues were not likely to be resolved until the following year. I think I didn’t sleep for two days, trying to find all possible solutions.
… and your eureka moments ?
Laura: My personal eureka moment was at America TV archive, where Rita and I saw the footage of Diego about to die being carried in an ambulance, Claudia Villafañe, his then ex wife, is with him and asks the journalists to stay out. It was so shocking, I could feel Diego’s pain and that helped me connect with the character. This happened during the first weeks of work, June 2016!
Fiammetta: I think the best feeling of this job is when you have spent months of research and tricky conversations to get to some archive and then you watch it for the first time and something jolts in you and you just know it: that image will be in the film.
It happened a few times to me on this film and every time those specific images come up on the big screen I’m reminded of the very first time I encountered them.
Lina : Ummm. After so much research, there is archive that you come across at the beginning of the process and perhaps don’t think is relevant. But later on (maybe two years later) it becomes relevant and it suddenly it’s like “aha! I know where that is”. And it’s heartwarming, because it makes you realise how important the process is.
How was this experience unique / different from working with other directors?
Fiammetta: One of Asif’s greatest qualities is that he is incredibly curious and an extremely active listener. While many directors may only be interested in telling you what they think, Asif’s approach is diametrically opposed: he comes to you with a thousand questions, to start with. That creates a very collaborative atmosphere in the team. He is also a die-hard optimist. If an obstacle arises, he will keep pushing – and expect you to keep pushing – till it has been overcome. I found that incredibly motivating and energising. Finally, he has an incredibly fine instinct when it comes to suss personal character and the hidden workings of a story, like the one of Maradona. It has been amazing to be able to watch him find his way into this story and make sense of it.
Rita: Participating in the recording of interviews in Argentina was definitely a lesson in documentary filmmaking for me. Asif’s way of phrasing the questions, some of which were very delicate; how he managed to make the interviewee feel comfortable to speak from the heart; his obsession in understanding this buildungsroman story of Maradona; his attentiveness to the small anecdotes which at the end were what created this sense of intimacy that is so powerful.
Lina: This is the first director I have ever worked with so closely and so intensely. But from previous short stints and observation, I would say that Asif is one of the most open directors I have ever come across. He is up for and not afraid of a challenge and there is always good dialogue with him. He is compassionate and a good listener. More importantly, he gave both Fiammetta and I a voice and trusted us intimately and I thank him for that, because that’s ultimately what helps you grow
Laura: All things mentioned above and… The unique opportunity of being Asif’s translator! Rita and I participated of many interviews as simultaneous translators, so that made me see AK’s storytelling method. He interviews with a narrative arc in mind, because he knows the characters so well that he can anticipate to what they are going to say, and then he manages to make people to open up a little and say something new. I really appreciate the opportunity of being there, I learnt a lot.
Do you think Diego Maradona still has secrets from you? Did you develop any special emotional connection with the person behind the icon?
Rita: I can definitely say that I now have more empathy towards Maradona. Before getting involved in the film I was far more judgemental about everything he said or did. After so many months of digging into his fascinating life story, I have developed a sort of fondness that won’t go away easily.
Laura: Definitely, he’s unpredictable. However, I don’t feel the need to know more about him, working in this movie made me understand him as a highly mediatized person, sort of a prisoner of himself, both positively and negatively. I did enjoy getting to know the people who love him, his family, Fernando Signorini, Daniel Arcucci, they were key for me to empathise with both Diego and Maradona.
Fiammetta: I personally never met Diego Maradona. I only got to know him by watching and listening to the archive and by talking to the people who met him and knew him in Italy. And, in a way, I prefer it this way. I feel the world has demanded him to be a specific person before he could figure out for himself who he truly was. So, to have gathered an impression of him through stolen moments that survive in the archive, little slips in the footage and the inconsistencies he expressed here and there, seems like an appropriate way to have ‘met’ him.
Lina : I’m sure there are millions of secrets. But if you want to know the truth, don’t ask him. Haha.
I met him a couple of times with Asif, but I wouldn’t say that I built a special emotional connection with him. Perhaps more one of curiosity. I think he was often baffled by this Colombian-Anglo girl and Indian-Anglo man. But there was always respect. In a funny way, I think he found Asif quite charming.
More than 2000 TV/Film professionals use Archive Valley for their archival footage needs
In this interview, we get the chance to get some inside information from director Tom Jennings, a Peabody and Emmy award-winning documentary filmmaker. He has written, produced and directed more than 400 hours of programming on a variety of topics, including politics, religion, history, crime, sports, mystery and travel. He has produced documentary films all around the globe, always looking for new ways to tell stories that are informative and entertaining.
Tom lives and works in LA, he’s at the front-row seat of the heart of the industry in the US. This is an amazing opportunity to hear the voice of an acclaimed filmmaker who knows the industry inside-out has and witnessed how it changed and evolved in the past 15 – 20 years.
First, before all the questions about the industry that we have for you – can you talk a bit about you, your work and where it all started for you?
My first job was being a newspaper reporter. I have a degree in journalism from Kent State University in Ohio. I wrote for papers in Washington, D.C., New York and Los Angeles before changing careers to write television documentaries. I made that change in the late 1990s, right as cable networks were taking off. Production companies needed people who could write and thankfully my background made me a good candidate for telling stories that were to the point and easy to understand. When executive producers saw that I could write scripts without much trouble, they started sending me out to do interviews with film crews. I had no idea how film shoots worked, but I knew how to interview people from being a journalist. The film crews I worked with in those early days taught me a lot about production – how to light, how to shoot b-roll and how to be sure I had the proper coverage to tell a story. Those crews were like my film school. I became a director after that and in 2004 I sold my first series to Discovery Channel and I’ve had my own production company ever since. We do films that exist somewhere between pure journalism and television documentaries. It’s a great fit for me and I really love what I do. I’m very lucky.
You’ve been working in the industry for the past 15 years, what are the big changes you witnessed in the past 5 years as an insider?
The changes going on in our industry are coming very fast. There are huge changes in the technology we use to create films. Editing systems are more powerful. Access to images from around the globe are nearly instantaneous and our ability to do everything in-house, including mixing and color corrections now possible because systems are more affordable. At the same time, selling programming to networks has become more challenging and confusing. It’s always been difficult to find the sweet spot of what a network wants, but with the advent of streaming services and other internet platforms, there’s a certain chaos going on now. Everyone is trying to figure out how to “cut through the noise” of an immense amount of content out there. My job is to constantly monitor who is buying what, what types of programs do well, what is in the zeitgeist for audiences and can I blend all that together to make films that we find fascinating. So far, we’ve been lucky, and I hope we can continue to make the kind of programming we love, whether it be for cable or streaming.
In light of today’s competitive landscape and the rising demand for content: do producers and filmmakers, like you, feel the pressure to produce more and hence the need to constantly find new ideas?
We are ALWAYS on the lookout for new ideas. Fortunately, for me, coming from a journalism background I have a pretty good instinct of how to find them. When I was a newspaper reporter we had a city editor who would say, “Slow news day, get out on the streets and find me a great story”. It was great training for finding ideas for documentaries. However, I know I have to tailor ideas to what networks want. I may find something that is amazing, but if no one is buying that kind of material than it remains just that, a great idea. I often joke with my staff about how we have to strike a balance between great ideas for films and making sure those ideas fit what can sell. “I could have an interview with Jesus Christ himself,” I tell my staff, “And a network will say, ‘Sorry, we’re not doing religion shows right now.’” Regardless of the idea, any idea has to fit to have a home, or it won’t go anywhere.
Do you think that today’s competitive landscape for broadcasters raises the bar in terms of quality (for documentaries) and does it also require bigger production budgets?
This is a double-edged sword, to be sure. Budgets have always been tight. I’ve never talked with a producer who has said, “We had more than enough money to make that show”. For premium content, especially with international travel or purchasing very expensive archival images, networks acknowledge that the budget has to be big enough to handle those costs. However, even when budgets are small, the expectation of quality is high. We’re always looking for clever ways to stretch our dollars to be sure everything is on the screen.
What does it take to have a good idea for a documentary film? Do unique archives play an important role in the construction of a film?
It takes having a great story, unique access, unseen images, great storytellers and sometimes a well-known actor to host. There are dozens of things that go into getting a show on the air and the alchemy in that process is finding the right balance of all these factors. Depending on the story, archive can play a tremendously important factor. But it’s not like 10 or 15 years ago where old black and white images were used as “wallpaper” (as we say) to help illustrate what someone being interviewed is telling us. Today, our use of archive has to be more vibrant, an integral part of the fabric of the story. Many of our films have ONLY archive in them, which makes a lot of what we do unique. We use the images and sounds from events of long ago to bring those stories back to life in ways that no recreation can. But with archive, there is either too much material or too little. We can spend weeks going through images and footage of well-covered events, but when we need to illustrate a particular moment, often we can’t find anything that fits the narrative. Regardless of how archive is used in a film, if you’re going to use it, use it well.
How do you look for new ideas? Have you built strong relationships with archive sources? Do archive sources come to you to let you know about their unique collections? or do you often look for them?
Great ideas are everywhere. I tell my staff that every day in The New York Times there are 25 ideas for documentaries – and they are NOT in the headlines on Page 1. You have to keep your eyes and ears open. Ideas will come to you, but you have to learn how to recognize them – and to dig them out when they are not obvious. Sometimes I’ll just go on the Wikipedia main page and hit the link to “random article”. You would be amazed what can pop up. And though those links aren’t often a perfect documentary idea they can get you thinking about things that may seem random, but suddenly make perfect sense. I’m always reading general interest magazines and newspapers. I listen to as many radio programs and podcasts that I can. I look at what books are selling on Amazon. I keep up with what’s being researched at universities to see if there are new discoveries coming out. I always check in with sources for past films to see what’s new in their lives and ask if they have heard of anything great coming their way. I love going to libraries and just walking through the stacks looking at book titles. I think about all the things happening in the world and wonder what stories are out there that no one has thought to pursue. And suddenly, a light goes off in my brain and says – “That one could work!” And then the hard part starts – research, making sure it hasn’t been done before, and seeing if my bright light moment is something that will fit with the buyers.
When you pitch to broadcasters is the promise of accessing unique archives a selling argument, in order to build original documentaries and captivate a wider audience?
Many of the broadcasters to whom we pitch are extremely interested in hearing about long-lost or never-before-seen footage. The networks definitely use this as a big selling point. I can’t blame them. It gives them marketing leverage in a highly competitive market place. But it pays to know your history when it comes to programming on cable and on streaming. I can’t tell you how many times I see commercials for programs that claim, “never before seen” or “never before heard” and I know that my company or someone else’s company did that same program five or ten years ago. Memories are short these days. Having a background in journalism, I’m always sure that when I bring the networks something special that I know it really is something never before heard or seen. And this works for the audience, as well. If they think they are going to see something new about a story they thought they knew, they’ll be intrigued and hopefully tune in.
Is there a higher demand for documentaries today than in the past?
Yes. A few decades ago, there were a handful of people making feature documentaries. Major network news divisions had documentary divisions and there were places like National Geographic Films, which existed longer before the channel. PBS was also a place to sell documentary programming. But in general, the options were limited (and I have to add the caveat this was before my time in the documentary business). When cable television got really going in the 1990s, places like Discovery, History and others wanted a lot of hour-long documentaries to put on their airwaves. It was a bit of a golden age. I worked for several documentary companies during that time and my work took me all around the world to places I thought I would never go, and to meet people I thought I would never meet. Then reality television came along, and let’s face it reality television is basically a hijacked version of the documentary format. But audiences loved those shows and the demand for long-form television docs started to dwindle. About five or six years ago, we were convinced we would have to start producing programming in the reality space because that was where all the work was. And then something happened. I’m still not sure what, but audiences grew weary of reality programming and circled back to wanting better stories and films that felt more unique. Suddenly, the type of films we make are in vogue again. I’m grateful for that.
What makes a documentary project appealing today for US broadcasters and so streaming channels such as Netflix, Amazon Prime, Hulu? (does it need to be international, have already a huge community base of fans, have unique angles, archives etc…..)
Nearly every broadcaster we deal with wants programming that can “travel”, meaning it can be shown anywhere on the planet and people will still find it interesting. To help them with that, we are tasked with often finding new angles on well-known stories that nearly everyone knows. Our film about Princess Diana for National Geographic was one of the highest-rated films the network has ever had internationally (besides doing well in the United States). Her story is one that is known worldwide, so getting people to tune in is easier. The trick is to have a story that is so good that those viewers won’t change the channel. Another network once told me, if you’re going to pitch me a shipwreck story it had better be the Titanic. Even though we have found dozens of great shipwreck stories, many of them with unbelievable archival footage connected to them, I’ll have a much better chance of making a sale if I find something new about the Titanic.
More than 2000 TV/Film professionals use Archive Valley for their archival footage needs
We have prepared for you a short selection of films from this year’s edition of HotDocs that we expect to showcase some of the best work in the field of archive research in 2018. With the full line-up published, it was easy to spot the productions that rely on the meticulous research of both personal and external archive sources. Some of the productions will have their World/North American premieres making the festival a truly special moment for the filmmakers and researchers behind them. The selected films come from very different places, periods, each with a unique personal narrative making a great complete watching experience if you want to see all of them (something that we definitely will).
Today, Archives in Motion looks back at the 28th edition of Sunny Side of the Doc (19th-22nd June 2017). The documentary market takes place every year at the Espace Encan, close to the harbor of La Rochelle in France, and gathers media professionals during a four-day program that includes debates, master classes, unique screenings, and for this year’s edition, the latest productions featuring historical content. The 28th edition, which was celebrated under the theme ‘Historic!’, focused on history and innovation with an emphasis on the renewal of the historical documentary genre. (more…)