At the Digital Media Licensing Association conference we got to take the pulse of the licensing business and hear from footage research and licensing professionals about the specific challenges we face in our industry and some tips for effective licensing. Though professional archive researchers for the film and TV industry have connections with footage libraries they’ve built over the years, directors are relying more and more on YouTube links, and not all productions have access to professional researchers. A panel discussion led by FOCAL International‘s Mary Egan gave some industry pros a chance to share their thoughts. (more…)